Blended Scotch William Peel is one of the best-selling whisky brands worldwide thanks to a huge following in France. It is the world’s largest export market by volume for Scotch.
Owned by Marie Brizard Wine & Spirits (MBWS), part of the of the Belvédère group with roots back to 1755, William Peel consists of 18 Highland and Speyside malts alongside Lowland grain whisky.
In 2006 Marie Brizard et Roger was acquired by the Belvédère Group and renamed Marie Brizard Wine & Spirits (MBWS). It is one of the few companies which is GI (geographic indicator) approved by HMRC which allows it to supply the vast number of supermarkets on the continent with Scotch whisky bottled in France after supply in bulk from Scottish distillers.
By 2014 William Peel was selling three million cases per year.
